Is wine sector ready for digital transformation?
Le 09/11/2017 - Bordeaux Business
Despite the fact that digital represents a lever of development, allowing to reach a wider customer base, it is clear that many producers have not taken the digital shift. Between disconnection from the reality of the market, late awareness and difficulty knowing how to proceed, many feel overwhelmed and prefer not to pass the course. In this context, players are able to support wine professionals in their transition to digital tools, the development of their digital strategy, the deployment of their marketing or the optimization of their processes and their industrial projects to meet the needs of consumers. new issues …