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CHÂTEAU MONTROSE

Launch of cognac Montose Réserve

Martin Bouygues, owner of Château Montrose, decides to develop his business in cognac. Before the acquisition of Domaine de La Métairie, he launches an exclusive cognac, Montrose Reserve. He calls in L'Assemblage to get support in these first steps in the country of cognac.

chateau-montrose.com

MARTELL

IMPROVEMENT OF SUPPLIER’S OPERATIONAL PERFORMANCE

Several months’ mission focused on the improvement of supplier operational performance. Lean support to tier 1 suppliers of Maison Martell to improve, optimize and standardize logistics and quality processes, in a context of volume growth.

martell.com

SYNDICAT DES MAISONS DE COGNAC (SMC)

ORGANIZATION OF SMC’S EVENTS

As part of its deployment, the SMC decides to organize a series of evening events for its members, all the houses of Cognac. For the first edition, Maison Rémy Martin takes over the organization, around the theme of digital, and calls on L'Assemblage to take care of this great first event. L’Assemblage designs a 3-part evening: an exceptional conference given by Terry von Bibra, Managing Director of Alibaba Europe, a series of roundtables held by specialists from the sector (Aldebarande, Dolmen, Alibaba, Smurfit Kappa ...) , and finally a convivial cocktail to deepen exchanges. A real success and a wonderfull evening! For the second edition, it is now Maisons Meukow and Ferrand who call on L'Assemblage to organize an evening around the wood. L’Assemblage proposes a concept of "tree by glass" which will end with an impressive concert of hunting horns of the ONF!

ANTOINE MOUEIX PROPRIETES (GROUPE ADVINI)

MARKETING SUPPORT

Support to redefine and reposition several châteaux of the Bordeaux subsidiary of the AdVini Group (Patache d'Aux, Liversan, Capet Guillier ...), a necessary precondition for a wider marketing study.

antoinemoueix.com

PWC

LEAN TRANSFORMATION

The PWC firm, specialized in accounting, auditing and legal assistance, is the leader in its sector in Cognac. In a quest for excellence, PWC uses L'Assemblage to deploy a Lean transformation project of its legal process in order to optimize it and increase its level of standardization.

pwc.com

LYSIPACK

LEAN TOOL DEPLOYMENT

Lysipack is a beautiful industrial facility located in Merpins specializing in printing and flexible packaging manufacturing for the food and pharma industry. As part of their Lysiway operational excellence program, L'Assemblage intervened over several months to deploy the Lean tools and coach the operational teams of the plant on practical and real cases. Animate and implement "Kaizen" process optimization projects, such as 5S, SMED, 6M, DMAIC, or Cedac, and change the mindset to work together in a collaborative, efficient and structured way, one step closer to excellence for Lysipack!

www.lysipack.fr

MAISON SICHEL

DIGITAL STRAGEGY

After several months of fierce exploration, L'Assemblage wins its first client in Bordeaux. And what a customer! Neither more nor less than the historic Maison Sichel, one of the most respected merchants of Bordeaux, co-owner of Château Palmer, and whose CEO Allan Sichel is also the current President of the CIVB. For this prestigious client, L'Assemblage will rethink and redefine the entire digital strategy, including social networks. Results in a few weeks...

sichel.fr

OENOWOOD

SUPPORTING THE LAUNCH OF THE "GOÛT DU TEMPS"

Oenowood has developed a unique tasting kit for wine and spirits lovers. The principle? Simulate at home several stages of the aging of a wine or a spirit and taste them with friends. An innovative concept and terribly attractive. Oenowood contracts L'Assemblage to support the launch of the “Goût du temps” by developing the communication plan and actions. You may soon hear about it!

oenowood.com

VIGNOBLES BONNET / CHÂTEAU HAUT GUIRAUD

MARKETING SUPPORT

Second client in Bordeaux! Supporting the Bonnet family to define its positioning, redesign its marketing, and develop its communications tools.

chateau-haut-guiraud.com

DISTILLERIE VINET-DELPECH

MARKETING AUDIT AND SUPPORT

The Vinet-Delpech distillery, recognized in the Cognac region for many years, contacts L'Assemblage to make a marketing audit of the company with the objective of supporting its development in France and abroad. Following this audit, Vinet Delpech asked L'Assemblage to support them in the definition and implementation of its marketing tools throughout the year 2018/2019.

vinet-delpech.com

COGNAC JACQUES PAINTURAUD

MARKETING & COMMERCIAL SUPPORT

Support Painturaud family in defining their positioning, redesigning their marketing and developing their sales strategy.

cognacpainturaud.com

GROUPE OCEALIA

CREATION OF THE RANGE "THE EXCLUSIVE OF JULES GAUTRET"

For the first time in his young history, L'Assemblage is participating in a call for tenders ... and wins! The topic is the definition of a new range of cognac and pineau for the Jules Gautret brand. The result is finally on the shelves with the launch in spring 2019 of the new range " LES EXCLUSIFS DE JULES GAUTRET "

https://www.lescavesjulesgautret.com/cognac-les-exclusifs-jules-gautret

VERALLIA

PRICING STUDY

Realized a pricing study for the world leader of wine and spirits glass bottles.

verallia.com

SOCIÉTÉ DAUVERGNE & RANVIER

COMMUNICATION STRATEGY

Made an audit on the positioning of this young and dynamic Rhône house created by François Dauvergne and Jean-François Ranvier. Creation of the brand platform and development of the first communication plan of the company from 2017. Supported the development of the house around Bordeaux.

dauvergne-ranvier.com

LOUVET ASSURANCES

POSITIONING & COMMUNICATION

Support to Amaury Louvet in his strategic and marketing thinking about his positioning. Creation of Louvet Spirits, the first network of experts in support of the spirits sector.

louvet-spiritueux.fr

BNIC (BUREAU NATIONAL INTERPROFESSIONNEL DU COGNAC)

OENOTOURISM STUDY

Made a study on oenotourism for the BNIC in order to support it in its strategy of positioning. Defined the role that the BNIC could play in oenotourism in Cognac.

cognac.fr

CHATEAU MONTIFAUD

CREATION & LAUNCH OF OSMOZ GIN

Support of the Vallet family in the creation and launch of a new range of gin, Osmoz, available in two versions: Osmoz Classic and Osmoz Citrus. To discover at Vinexpo.

chateaumontifaud.com

MAISON BACHE-GABRIELSEN

MARKETING & STRATEGIC SUPPORT

Support of its director, Hervé Bache-Gabrielsen, in the definition and implementation of the present and future strategy of the company. Organization of workshops, analyzes and recommendations have preceded the changes of identity, logo, new products and communication media etc. Marketing and commercial support in the launch of the products of the house on the French market.

bache-gabrielsen.com

SOCIÉTÉ TIFFON

CREATION & LAUNCH OF THE COGNAC LIQUEUR CREAM BY BRAASTAD

Creation of a new product for this family cognac house still run by the Braastad. Based on Petite Champagne cognac, a liqueur cream elaborated with our Irish partners. Launch at Vinexpo Bordeaux.

braastad.com

RÉMY MARTIN

POSITIONING THE DOMAINE DU GROLLET

Rémy Martin House, known worldwide for its cognacs, also has a large portfolio of wines and spirits, in which are found the wines of Domaine du Grollet. Rémy Martin has requested L’Assemblage to define the positioning of the estate's wines, in order to align them with the very premium image of the house.

remymartin.com

SEGUIN MOREAU

MARKET STUDIES

Seguin Moreau is one of the leading cooperage companies in the world. As part of an ambition to optimize its profitability, it contacted François Drounau to initially conduct a market study in the wood sector. This first mission took place from October to December 2014. Satisfied with these first outcomes, in May / June 2015 , Séguin Moreau requested François Drounau to carry out a new market research focused on the wine and spirits sector. As an extension of the latter, L'Assemblage then conducted another study in June 2016 on one of the previously studied categories.

seguin-moreau.fr

H. MOUNIER

GLOBAL MARKETING SUPPORT

The Cognac House H. Mounier -owner of the brands Prince Hubert of Polignac, Hardy or Reynac- and L'Assemblage sign a long-term partnership so that François Drounau supports the house on its strategic and marketing challenges of its various brands. New products will be born as part of this collaboration: launch in China of a new range of Pineau des Charentes under the Reynac brand, gin and vodka Source, cognac Hardy Legend 1863 ...

hmounier.fr

CENTRE INTERNATIONAL DES SPIRITUEUX (CIDS)

DIGITAL MARKETING COURSES

CIDS, as part of its module "Promoting sales and its brand: using distribution networks and digital communication", recruited François Drounau as a speaker to lead the digital part of the training that takes place every year.

centre-spirits.org

GROUPE HALLEY WINES AND SPIRITS (HWS)

ACCOMPAGNEMENT STRATÉGIQUE, MARKETING & COMMERCIAL

The HWS Group is one of the largest groups in wines and spirits in France today. Owner of different brands of wines in Bordeaux, Rhone Valley and Bougogne, the HWS group also owns Leopold Gourmel cognacs and Armagnacs Samalens and Larressingle. On behalf of Leopold Gourmel cognacs, HWS asked François Drounau to carry out a strategic, marketing and commercial audit of the company in order to support its manager in the development of the business after a few difficult years. On behalf of Samalens armagnacs, HWS has commissioned L'Assemblage on an ambitious marketing project around very old eaux-de-vie more than a century old. After a 10-month mission, Samalens and L'Assemblage created and developed a unique armagnac called Le Tournant du Siecle, which has just been presented to a selection of high-end customers during an exclusive dinner in Paris.

maison-halley.com

GROUPE OSBORNE

Brand repositioning

The Osborne Group is a producer and distributor of many brands of wines and spirits in Spain and around the world. As part of its new strategy, Osborne has decided to accelerate the development of its Rioja wine brand, Montecillo. The group contacted L'Assemblage to establish the brand's new positioning worldwide, an essential prerequisite for redefining the visual identity and the entire communication strategy of the brand.

osborne.es

DIAM BOUCHAGE

MARKET RESEARCH

Diam Bouchage is a world leader in innovative corking solutions for the wine sector. Diam Bouchage has commissioned François Drounau on the commercial and marketing strategy to deploy, on one of its main promising markets, the United States. According to Dominique Tourneix, Chief Executive Officer of the group, « the study, conducted in record time, included an assessment of the market and its opportunities, an assessment of the distribution options made by the company, recommendations on the actions to be taken for the achievement of the objectives set by the company and recommendations for the future. The responsiveness and quality of the study have been unanimously recognized in the company. »

diam-bouchon-liege.com

DISTILLERIE TESSENDIER

PROJECT THE GOURMETS OF WINE

The Tessendier Distillery, famous Cognac house, wanted to start a diversification in the wine. It contacted L'Assemblage to realize this project, which led to the creation of the "8 Place du Marché" range of the "Les Gourmets du Vin" brand, including red, rosé and white wines. a semi-tweet. In the wake of this first project, L'Assemblage also participated in the creation of the first rum of the distillery, Saison Rum.

cognac-tessendier.com

UNIVERSITÉ DE POITIERS

DIGITAL MARKETING COURSES

The University of Poitiers, as part of the Master 2 Law, Management and Trade of Spirits, recruited François Drounau as a speaker to provide a digital marketing course to students.

univ-poitiers.fr